Seara - Smarketing Internship

Hello,

Ivana came to Santarém in July of 2014, and did an amazing work in an NGO called Enactus. See what she wrote:

I was working with Spencer (a crazy boy from Canada – will miss you! And see you in Prague in two years! J) for the local NGO called ENACTUS. The students of UFOPA University work for ENACTUS. They won the 4^th place in the competition between the offices of Enactus in Brazil in July. They do a lot of projects (for example THIS one). We’ve chosen the one with the kindergarten, Seara. This place is unique because there are children who have problems with nutrition. Seara isn’t only a kindergarten but also has a bakery and a place where Multimistura is made. Multimistura is a nutritional supplement for these children and is made here from the local products – leaves of moringa tree, sesame and rice. So it’s a good-quality BIO product J. The problem is that a lot of people buy expensive products by Nestlé etc. So our marketing aims were – to boost awareness about Seara and Multimistura, to change a logo and label of Multimistura and to make a motion to improve the webside and social media. The finale of our work was an event at which we talked with some journalist about the making of Multimistura and two local televisions also arrived to report on the story. I haven’t found the links for these reports so you have only the pictures below.

So that’s it. In a nutshell. My exchange already finished. I am really glad to be here. It taught me a lot – especially patience and I’ve realized the value of time.

Now I am free to travelling. I am not sure about next posts as I am not sure about internet during the next month. But I will try cause our experiences will be legen….dary – no doubts!J

Thank you for your reading during the last 7 weeks. J